Today I met with my wonderful publicist, Scott Eathorne, from Quikmark Media.
As I’ve mentioned previously, I’ve learned that writing a book is the easy part. Promoting and getting the book noticed requires an art, and a book publicist is just the artist to do it. Scott is one of the best in the business, and Herbie and I always come away feeling excited about our prospects!
Scott and I talked about current topics related to the messages in the Herbert Peabody series, and how to best articulate and share them. We also talked different avenues for distributing Herbie’s books to a wider audience, and what needs to be done. Scott gave me homework, and I will be undertaking the tasks in earnest over the weekend and next week. I’ll share my learnings as I go!